{"id":969,"date":"2026-04-01T11:04:26","date_gmt":"2026-04-01T11:04:26","guid":{"rendered":"https:\/\/www.emerickblot.fr\/?page_id=969"},"modified":"2026-04-01T16:30:31","modified_gmt":"2026-04-01T16:30:31","slug":"biture-page-projet","status":"publish","type":"page","link":"https:\/\/www.emerickblot.fr\/?page_id=969","title":{"rendered":"BITURE page projet"},"content":{"rendered":"\t\t
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Brass\u00e9e \u00e0 l'\u00e9nergie Rock<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L’objectif \u00e9tait d’imaginer une marque capable de se d\u00e9marquer dans l’univers tr\u00e8s concurrentiel de la craft beer, en d\u00e9veloppant un univers graphique fort, identifiable et d\u00e9clinable sur plusieurs gammes de produits.<\/p>

L’identit\u00e9 devait refl\u00e9ter un esprit rock’n’roll, brut et d\u00e9cal\u00e9, tout en conservant une dimension artisanale et authentique. L’enjeu consistait \u00e0 cr\u00e9er une marque capable de vivre sur diff\u00e9rents supports: packaging, communication visuelle, affiches, merchandising ou r\u00e9seaux sociaux.<\/p>

Pour renforcer la personnalit\u00e9 de la marque, j’ai imagin\u00e9 un syst\u00e8me de gamme reposant sur des mascottes animales, chacune incarnant le caract\u00e8re et l’\u00e9nergie d’une bi\u00e8re diff\u00e9rente. Il fallait donc imaginer 3 gammes :<\/p>

  • Biture (gamme classique)<\/strong><\/em><\/li>
  • Biturbo (gamme energy)<\/strong><\/em><\/li>
  • Biture Club (gamme festive)<\/strong><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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    BITURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Esprit sauvage et libre<\/strong><\/em><\/h5>

    Dans l’imaginaire collectif, le loup est associ\u00e9 \u00e0 la libert\u00e9, \u00e0 l’instinct et \u00e0 la vie sauvage. Il repr\u00e9sente un esprit ind\u00e9pendant, qui suit ses propres regles et refuse de se conformer aux normes.<\/p>

    Ces valeurs correspondent parfaitement \u00e0l’ADN de la marque: une biere brute, authentique et rebelle, qui assume son caract\u00e8re et sa personnalit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    BITURBO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    La puissance et l’intensite<\/strong><\/em><\/h5>\n

    Le sanglier est un animal robuste, frontal et charg\u00e9 d’\u00e9nergie.<\/p>\n

    Contrairement au loup qui \u00e9voque la libert\u00e9, le sanglier repr\u00e9sente davantage l’impact et la puissance, ce qui correspond parfaitement \u00e0 l’id\u00e9e d’une bi\u00e8re forte et \u00e9nergique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    BITURE CLUB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    L’\u00e9nergie festive et musicale<\/strong><\/em><\/h5>\n

    La gamme BITURE CLUB adopte une personnalit\u00e9 diff\u00e9rente: plus festive, conviviale et d\u00e9contract\u00e9e, inspir\u00e9e de l’univers des concerts et de la culture rock live.<\/p>\n

    Le blaireau apporte une dimension plus malicieuse et irr\u00e9v\u00e9rencieuse \u00e0 la marque. Animal r\u00e9put\u00e9 pour son caractere obstin\u00e9 et intr\u00e9pide, il poss\u00e8de une personnalit\u00e9 forte qui s’accorde parfaitement avec l’esprit rock et un peu provocateur de la gamme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    TROP BRUTE POUR \u00caTRE SAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Chaque animal repr\u00e9sente un caract\u00e8re, une \u00e9nergie et une attitude sp\u00e9cifique, permettant de diff\u00e9rencier les produits tout en conservant une coh\u00e9rence visuelle forte au sein de la marque.<\/span><\/p>\n

    Ce syst\u00e8me de mascottes permet \u00e9galement de cr\u00e9er une identit\u00e9 plus narrative et m\u00e9morable, capable de vivre facilement sur le packaging, la communication visuelle ou le merchandising.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Brass\u00e9e \u00e0 l’\u00e9nergie Rock L’objectif \u00e9tait d’imaginer une marque capable de se d\u00e9marquer dans l’univers tr\u00e8s concurrentiel de la craft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-969","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/pages\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=969"}],"version-history":[{"count":7,"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/pages\/969\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=\/wp\/v2\/pages\/969\/revisions\/995"}],"wp:attachment":[{"href":"https:\/\/www.emerickblot.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}