{"id":278,"date":"2026-03-25T19:10:53","date_gmt":"2026-03-25T19:10:53","guid":{"rendered":"https:\/\/www.emerickblot.fr\/?page_id=278"},"modified":"2026-03-30T08:10:51","modified_gmt":"2026-03-30T08:10:51","slug":"itzakao","status":"publish","type":"page","link":"https:\/\/www.emerickblot.fr\/?page_id=278","title":{"rendered":"ITZAKAO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"278\" class=\"elementor elementor-278\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a391c1 e-con-full e-flex e-con e-parent\" data-id=\"6a391c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d31d00 elementor-widget elementor-widget-image\" data-id=\"1d31d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-1024x576.jpg\" class=\"attachment-large size-large wp-image-281\" alt=\"\" srcset=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-1024x576.jpg 1024w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-300x169.jpg 300w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-768x432.jpg 768w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-1536x864.jpg 1536w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/DOSSIER-BRANDING-01-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70f039 elementor-widget elementor-widget-heading\" data-id=\"d70f039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un chocolat \u00e0 forte identit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb753f1 e-con-full e-flex e-con e-parent\" data-id=\"bb753f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acd7e20 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acd7e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Le projet Itzakao est n\u00e9 d\u2019un brief fictif visant \u00e0 concevoir l\u2019identit\u00e9 d\u2019une nouvelle marque de chocolat artisanale, destin\u00e9e \u00e0 un public jeune, curieux et sensible au design.<\/p><p class=\"p1\">L\u2019objectif \u00e9tait de cr\u00e9er une marque capable de se d\u00e9marquer des codes traditionnels du chocolat, souvent tr\u00e8s classiques, en proposant une identit\u00e9 visuelle plus dynamique, narrative et contemporaine.<\/p><p class=\"p1\">Il faut \u00e9galement mettre en avant l\u2019origine culturelle du cacao, en s\u2019inspirant des civilisations m\u00e9soam\u00e9ricaines, o\u00f9 le chocolat \u00e9tait consid\u00e9r\u00e9 comme une substance sacr\u00e9e. Cette dimension mythologique devait servir de base au storytelling de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdaa71a e-con-full e-flex e-con e-child\" data-id=\"cdaa71a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a9214 elementor-widget elementor-widget-image\" data-id=\"c7a9214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"808\" height=\"632\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-NOCTURNA01.webp\" class=\"attachment-large size-large wp-image-249\" alt=\"\" srcset=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-NOCTURNA01.webp 808w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-NOCTURNA01-300x235.webp 300w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-NOCTURNA01-768x601.webp 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eceafc5 e-flex e-con-boxed e-con e-parent\" data-id=\"eceafc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccd48e6 e-con-full e-flex e-con e-child\" data-id=\"ccd48e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea86360 elementor-widget elementor-widget-image\" data-id=\"ea86360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"506\" height=\"632\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/recherches-itzakao-web.webp\" class=\"attachment-large size-large wp-image-290\" alt=\"\" srcset=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/recherches-itzakao-web.webp 506w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/recherches-itzakao-web-240x300.webp 240w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11910f1 elementor-widget elementor-widget-image\" data-id=\"11910f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"632\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-sketch01.webp\" class=\"attachment-large size-large wp-image-291\" alt=\"\" srcset=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-sketch01.webp 808w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-sketch01-300x235.webp 300w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/ITZAKAO-sketch01-768x601.webp 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fc8be3 e-flex e-con-boxed e-con e-parent\" data-id=\"2fc8be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e6b5ea e-con-full e-flex e-con e-child\" data-id=\"5e6b5ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a9576 elementor-widget elementor-widget-image\" data-id=\"d4a9576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Quetzalcoatl-724x1024.gif\" class=\"attachment-large size-large wp-image-292\" alt=\"\" srcset=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Quetzalcoatl-724x1024.gif 724w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Quetzalcoatl-212x300.gif 212w, https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Quetzalcoatl-768x1087.gif 768w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3625c67 e-con-full e-flex e-con e-child\" data-id=\"3625c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe2a56 elementor-widget elementor-widget-text-editor\" data-id=\"bbe2a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Pour la vari\u00e9t\u00e9 SOL, j\u2019ai choisi de m\u2019inspirer de Huitzilopochtli, dieu azt\u00e8que du feu, de la guerre et du soleil. Cette divinit\u00e9 incarne la puissance,<\/p><p class=\"p1\">l\u2019\u00e9nergie et la lumi\u00e8re, des notions qui correspondaient parfaitement \u00e0<\/p><p class=\"p1\">l\u2019identit\u00e9 que je souhaitais donner \u00e0 cette gamme.<\/p><p class=\"p1\">Pour la vari\u00e9t\u00e9 NOCTURNA, j\u2019ai choisi de m\u2019appuyer sur la figure\u00a0<span style=\"font-style: inherit; font-weight: inherit;\">de Quetzalcoatl, le c\u00e9l\u00e8bre serpent \u00e0 plumes des civilisations\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">m\u00e9soam\u00e9ricaines.\u00a0<\/span><\/p><p class=\"p1\"><span style=\"font-style: inherit; font-weight: inherit;\">Cette divinit\u00e9 est associ\u00e9e \u00e0 la connaissance, \u00e0 la\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">cr\u00e9ation et au lien entre le ciel et la terre, ce qui en fait une figure id\u00e9ale\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">pour incarner un univers plus mystique et contemplatif.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1693ef5 e-flex e-con-boxed e-con e-parent\" data-id=\"1693ef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-082f0bd e-con-full e-flex e-con e-child\" data-id=\"082f0bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d062953 elementor-widget elementor-widget-image\" data-id=\"d062953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Chcoclate_Mockup_NOCTURNA02.webp\" title=\"Chcoclate_Mockup_NOCTURNA02\" alt=\"Chcoclate_Mockup_NOCTURNA02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0c9903 e-con-full e-flex e-con e-child\" data-id=\"d0c9903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afea70d elementor-widget elementor-widget-image\" data-id=\"afea70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Chcoclate_ITZAKAO-SOL02-1.webp\" title=\"Chcoclate_ITZAKAO-SOL02\" alt=\"Chcoclate_ITZAKAO-SOL02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1abeea2 e-con-full e-flex e-con e-child\" data-id=\"1abeea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb8130 elementor-widget elementor-widget-image\" data-id=\"2fb8130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Chcoclate_Mockup_NOCTURNA.webp\" title=\"Chcoclate_Mockup_NOCTURNA\" alt=\"Chcoclate_Mockup_NOCTURNA\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45cf9ba e-con-full e-flex e-con e-child\" data-id=\"45cf9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f9623 elementor-widget elementor-widget-image\" data-id=\"f3f9623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.emerickblot.fr\/wp-content\/uploads\/2026\/03\/Chcoclate_ITZAKAO-SOL.webp\" title=\"Chcoclate_ITZAKAO-SOL\" alt=\"Chcoclate_ITZAKAO-SOL\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un chocolat \u00e0 forte identit\u00e9 Le projet Itzakao est n\u00e9 d\u2019un brief fictif visant \u00e0 concevoir l\u2019identit\u00e9 d\u2019une nouvelle marque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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